banner consulting

banner speaking

banner marketing insights

Latest Blog Posts

Monday, Apr 14, 2014 Jim Karrh
La-Z-Boy sells a lot of recliners. Some of those are, um, aesthetically challenged. Need we more evidence that people like to be comfortable? I see marketing and sales as a recurring cycle of "de-comforting" and "re-comforting." If you're on the hunt for new customers, then your biggest hurdle is likely getting that prospect to feel uncomfortable enough with their status quo to...Read More
Tuesday, Apr 8, 2014 Jim Karrh
Most organizations aren’t that good at real-time customer conversations. You’ve likely experienced this as a consumer yourself, and you might have seen symptoms of message issues when working on a client’s blog.     It’s difficult to present a coordinated and relevant series of messaging across all channels; a number of psychological and organizational forces get in the way....Read More
Monday, Apr 7, 2014 Jim Karrh
As tempted as I was to recognize Gwyneth Paltrow’s recent Mangled Message—one certainly “consciously uncoupled” from reality—there is even more to learn from the example of U.S. Rep. Bruce Braley.   Congressman Braley is an Iowa Democrat who is also running for the U.S. Senate. At a Texas fundraiser, he managed to both insult the most popular political leader in his state (Republican...Read More
Sunday, Apr 6, 2014 Jim Karrh
Hello, #blogchat participants and other content creators!   When organizations can “manage the message” they transform their customer conversations.  However, this is difficult for most to do. Whether in our roles as consumers, leaders, or content creators, we tend to see more mangled messages than well-managed ones. If you want to create compelling content that engages...Read More
Friday, Mar 28, 2014 Jim Karrh
  Our latest Mangled Message for your enjoyment, edification, and comments comes from American Airlines.     American lost track of the luggage of a hearing-impaired couple (James Moehle and Angela Huckaby) who were returning from a vacation in Hawaii. Once the bags were found and delivered to the couple’s Texas home, this note was included. The couple was...Read More