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MANAGING THE MESSAGE BLOG

For Better Sales and Marketing Messages, First Get Everyone Uncomfortable

Posted by Jim Karrh

Jan 3, 2018 10:49:15 PM

 

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Topics: managing the message, Customer Experience, Customer Conversations, business blog

How My 14-Year-Old Son Wrote a Better Speech Than I Could

Posted by Jim Karrh

Dec 1, 2017 7:45:00 AM

I was stunned when our 14-year-old son approached me with his idea. He wanted to run for President of his eighth grade student council. That, in and of itself, is not terribly remarkable, but it was certainly a departure for our son. He has struggled with anxiety issues for years. Because part of the process of running involves giving a short speech in front of a large student assembly, my wife and I would never have pushed him in that direction or even expected him to be comfortable with the idea. And my wife was even president of a high school class of more than 700 students!

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Topics: business blog, business speaker

Ask Customers This in 2018

Posted by Jim Karrh

Nov 29, 2017 7:30:00 AM

Sometimes, assumptions can hold our businesses down. I have come to recognize at least one assumption that often keeps businesses from selling more to their existing customers. The benefit of escaping that assumption can mean increasing your revenue by ten to twenty percent—or more. 

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Topics: message management, customer service, Customer Experience, Customer Conversations, business blog

A Big Risk for a City such as Little Rock?

Posted by Jim Karrh

Oct 28, 2017 9:02:00 AM

Has your company ever seen a Request For Proposals (RFP) that you knew you likely couldn’t win? Your options might include ignoring it altogether, tossing the “Hail Mary” pass in hopes for a miracle result, or perhaps just doing the basics in order to keep your name out there.

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Topics: managing the message, business blog

Mangled Message: I Never Sausage a Bad Mascot

Posted by Jim Karrh

Oct 4, 2017 11:40:00 AM

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Topics: Mangled Message

Steph Curry and Nike’s PowerPoint Blunder

Posted by Jim Karrh

Sep 15, 2017 10:30:00 AM

“Find” and “Replace” would have saved millions for a particular group of Nike executives.

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Topics: Mangled Message

Using a Playbook for Better (and Faster) Sales and Marketing

Posted by Jim Karrh

Aug 3, 2017 4:03:34 PM

The playbook concept for bringing together marketing and sales teams has become increasingly popular. When conceived and used correctly, playbooks can align the efforts from marketing, sales, product development, and customer service to provide a consistent voice to the buyer. They are also inherently efficient, providing a ready central source of the information and guidance that sales and service teams need. Unfortunately, not all playbooks are conceived, structured, and used correctly, and thus some wind up providing neither consistency nor efficiency.

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Topics: Customer Conversations, Playbooks

Turn Your Dry Case Studies into Compelling Customer Stories

Posted by Jim Karrh

May 4, 2017 11:14:28 PM

What makes for an effective marketing story—the kind that is fun to tell, interesting to hear, and persuasive?

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Topics: managing the message, messages, storytelling